Marketing is a powerful force, and it is often hard to resist the commercials and catchy jingles for the thousands of consumer products that are out in the marketplace. Credit card companies are no strangers to marketing and have thought up many creative ways to entice us to sign up for their latest and greatest card offer.
One of the challenges New Yorkers face when it comes to navigating the marketplace is sorting through the piles of credit card solicitations we receive in our mailboxes every day. While some of us enjoy receiving these offers, because they give us a way to comparison shop for a credit card with a better rate, others have a hard time resisting the temptation and would be better off if these mailings would stop altogether.